Wholesale buyers see retail prices
Intermittent, hard to reproduce, always discovered from a complaint.
Pricing works in staging, breaks in production
Your test environment doesn’t replicate real customer group complexity.
ERP sync fails silently under peak load
No error shown. Wrong price displayed. Found after the order is placed.
Customer groups break after upgrades
Wholesale buyers silently reverting to general pricing. No notification.
Extensions conflict with pricing rules
Conflicts nobody can trace. Pricing that disappears after a deploy.
Nobody is watching the pricing layer
Failures are detectable. They go undetected because no one is looking.